Market Intelligence for Online Gambling Operators

  • Track market and wallet share across all the major operators

  • Optimize player acquisition and retention strategies by comparing each site's customer profiles and loyalty metrics

  • Understand customer behavior with competitors, including deposits, retention, migration, downloads

 

Why do operators work with YipitData?

  • Share of Wallet

    Decide which new markets are promising and how to best establish a foothold

  • Player Migration and Behavior Insights

    Understand how players engage with you and your competitors to guide product decisions

  • Marketing and Retention Analysis

    Compare each site’s customer profiles and acquisition efforts to optimize marketing spend

Interested in learning how we help FanDuel uncover growth opportunities?

Key questions our data answers

How are online gambling deposits trending in legalized states?

  • Track deposit volume at online gambling sites 

  • Track active customers, average deposit value, and deposit share

How loyal are online gambling customers?

  • Track retention of online gambling customers by cohort 

  • Analyze user overlap and migration among online gambling sites 

  • Analyze contribution of customers new to online gambling to growth vs from competitors

Which site is winning share in newly legalized states?

  • Track legalization and roll out of online sports betting and iGaming in each state

  • Analyze which site is winning share in new markets, as well as ramp up of newer players

How is monthly Gross Gaming Revenue (GGR) trending in legalized states?

  • Aggregate data from state gaming boards to track Gross Gaming Revenue (GGR) by state and by operator for online sports betting and iGaming

Learn how YipitData can help you maximize growth in new markets