Markets move fast.
Move faster.

YipitData tracks trillions in live consumer and business spend, so you can monitor performance, spot shifts early, and act with confidence.

Trusted by 650+ of the world's leading investors, brands, and retailers

Live market intelligence from real transaction data

Our Proprietary Data Network combines 100% owned and operated B2C and B2B panels with 40+ always-on sources, including B2B spend, cloud spend, consumer receipts, card transactions, and more. That way every insight you act on is grounded in real data.

YipitData logo — consumer data and retail market intelligence platform

Clear answers for the decisions that matter

YipitData helps you understand company performance, market shifts, and customer behavior with a level of detail traditional research and surveys can’t provide.

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Track market share

See how much of a market a company owns — broken down by region, channel, or customer segment.

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Understand consumers

Learn who is buying, how often, and why — including cross shopping, churn, and average spend.

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Spot trends early

Identify shifts in consumer behavior before they show up in earnings calls or public reports.

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Benchmark performance

Compare public or private company growth, pricing, and customer metrics against competitors.

AI INSIGHT AGENT

Turn data into decisions in minutes, not hours

Ask any question in plain language about a company, market, or competitor. Instantly get structured, actionable analysis you can trust.

  • Powered by real transactions, not model outputs. Every answer draws from 40+ proprietary data sources, updated in near real time.
  • See the data behind every answer. View panel sizes, collection methods, and source coverage behind each insight before you act.
  • Drill into the data, not just the summary. Break any result down by time period, region, channel, or segment to find what matters.
Explore Insight Agent
YipitData Insights Agent answering a market share question with AI-generated analysis in minutes

Built for teams making high-stakes decisions

Whether you’re managing a portfolio or leading a business unit, YipitData gives you the clarity and insights to move faster.  

investors

Hedge funds & asset managers

Make higher-conviction decisions with data that estimates real company revenue and customer behavior at a granular level, in near real time — not just what companies decide to report quarterly.

Corporations

Executive & strategy teams

Understand your market position, monitor competitors, and validate decisions with independent data.

Corporations

Sales & category teams

Understand your position on shelf — and off. See how your products move through retailers, track category share, and identify where you’re winning or losing customers to competitors.

PRIVATE EQUITY & VENTURE CAPITAL

Private company data

Get real revenue performance data on private companies to identify breakout companies, diligence within a category, and evaluate portfolio performance.

INVESTMENT BANKING

M&A advisory & diligence

Validate targets and stress-test assumptions with hard data. Understand a company’s true revenue trajectory and market position before — and after — a deal.

OUR CUSTOMERS

How market leaders stay ahead

The world’s top brands and investors trust YipitData to spot what’s next and move faster.

Walmart uses YipitData for real-time business insights

"By using YipitData, we can better detect real-time business insights leading into quarterly earnings and other major investor engagements."

Steph Wissink
SVP and Head of Investor Relations
Read
Walmart
's
story

Fiskars uses YipitData to turn data into actionable insights

“With YipitData’s granularity we are able to turn data into actionable insights to help retailers to grow the category.”

Anu Höysniemi
Former Senior Director, Category Management and Analytics
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Fiskars
'
story

Worthington uses YipitData to access previously inaccessible data

“Partnering with YipitData has opened up previously inaccessible industry and retailer data to create a broad and accurate view of our market landscape, which continues to enable high-conviction decision-making and external proposals.”

Tyler Boerger
Sr. Manager of Consumer Products Analytics
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Worthington
's
story

Your next move starts with better data

650+ investors, brands, and retailers use YipitData to see and act on what’s actually happening in their market. Make your next move.