YipitData analyzes Sephora and Ulta’s Spring 2026 sales events to uncover shifts in beauty market share, ecommerce behavior, category trends, top gaining brands, and winning SKUs across makeup, skincare, fragrance, and hair care.

YipitData tracks 100 AI early adopters' real software spend. The finding: AI isn't replacing SaaS, but it is slowing it. See the data and interview takeaways.

YipitData Signals data across 1,300+ companies shows Vanta dominating mid-market compliance spend while Drata leads enterprise adoption and spend in 2026.

Explore the latest TV shopper trends, including shifts toward larger screen formats, value-oriented television brands, evolving pricing dynamics, and accessory attachment behavior across the TV category.

MAC’s expansion into Sephora is reshaping the prestige beauty landscape. This report explores early brand performance, customer acquisition trends, top-selling SKUs, and competitive dynamics across makeup categories like foundation and lip.

Menopause support continues to scale within women’s wellness, with shifting demand across Amazon, Walmart, and emerging product formats. This report explores category growth, brand dynamics, and shopper behavior across supplements, vitamins, and adjacent wellness categories.

Apple’s MacBook Neo launch drove shifts in US laptop market share and retailer performance. Explore how Apple, Best Buy, and Target performed across the laptops and notebooks category during the March 2026 launch period.

Granola is outpacing Fathom, Otter, and Fireflies.ai in mid-market AI notetaking — with 3x spend growth and near-zero churn. See what real B2B transaction data reveals. 

Discover how market share shifted across the home goods industry in Q1 2026. Explore rankings of the top 30 retailers, key winners and losers, and the latest trends across online and brick-and-mortar channels.

Running footwear is driving growth in 2025, while lifestyle segments soften and brand share shifts across retailers. Explore the latest footwear market trends, including channel performance, competitive dynamics, and changing consumer spend.

Explore the latest trends in garden hoses and sprinkler timers at Home Depot, including brand share shifts, pricing dynamics, and evolving shopper behavior shaping Lawn and Garden performance.

A data-driven look at March 2026 beauty trends, including category performance, retailer dynamics, and the brands gaining momentum across makeup, skincare, fragrance, and haircare.