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Apparel
10/22/26

September 2026 Apparel Monthly Recap: Footwear, Athletic Wear, Women’s & Men’s Fashion Trends

The September 2026 Apparel Monthly Recap covers footwear, athletic wear, women’s fashion, and men’s fashion sales performance across major retailers including Target, Amazon, Macy’s, and Kohl's. The report includes sales growth by retailer, brand rank gainers and decliners, and top new footwear products by dollar sales.

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Blog
Home Improvement
10/21/26

Is “K” the Right Letter for Home Improvement? What I Shared at the HIRI Summit

YipitData’s Tyler James recaps his talk at the 2026 HIRI Home Improvement Insights Summit, where he tested the “K-shaped economy” narrative against 12 million shoppers’ receipts. The short version: lower-income households haven’t materially pulled back on home improvement spending, but they are shifting how they shop. The more important income story is where shopper behavior inflects. Around $100K in household income is the new pivot point, where missions shift from replenishing essentials and addressing immediate repair and maintenance needs to more targeted project journeys. Layering in category, sub-category and minor-category trends adds the critical context brands and retailers need to complete the story. Full presentation embedded.

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Consumer Electronics
10/20/26
Pricing power in CE 2026: RAM prices more than doubled, shoppers bought less memory

Pricing power in CE 2026: RAM prices more than doubled, shoppers bought less memory

Memory-led inflation, where premium price bands are winning, and how phone buyers spend on accessories after checkout.

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Report
Pets
Pet Care
10/20/26

September 2026 Pet Monthly Recap: Cat & Dog Food Sales Trends, Brand Rankings & New Products

The September 2026 Pet Monthly Recap covers cat food and dog food sales performance across major retailers including Costco, Amazon, Walmart, and PetSmart. The report includes sales growth by retailer, emerging brand rankings, product trait trends, and new products by retailer.

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Beauty
10/19/26

The State of TikTok Shop Beauty 2026: Who’s Winning in Skincare, Makeup, Hair Care, and Fragrance

Our latest TikTok Shop beauty report uses transaction-level data to measure the platform’s market share across skincare, makeup, hair care, and fragrance, and to identify the brands, formats, and shoppers driving its growth in 2026.

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Consumer Electronics
10/15/26

Wireless Headphones Market Report 2026: Who’s Winning Audio Spend and Where It’s Growing

Wireless Headphones hold the majority of U.S. audio spend, but the growth story is happening somewhere else. This report follows 12 months of real transaction data to show where the category is heading next.

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Report
Consumer Goods
10/14/26

Consumer Goods Highlights: 3Q inflections & themes

Our latest Consumer Goods deep dive covers 25+ names across home improvement, beauty, apparel and footwear, staples and restaturants, flagging where we’re seeing inflections, beats/misses and broader themes.

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Toys & Games
10/14/26

Toy Basket Attachment: Which Categories Drive the Biggest Baskets Ahead of Holiday 2026

YipitData’s Toy Basket Attachment Report analyzes U.S. Toys & Games purchase data to identify which toy categories are most often bought together, how cross-category attachment changes through the year, and which shopper segments drive multi-category baskets. The report also quantifies the basket-value difference between attached and standalone toy purchases.

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Research article
Retail
10/13/26

Gen Z Shopping Habits: Where Young Adults Spend and How They Shop Differently

From YipitData’s retail demographic data: Walmart, Amazon, and Target lead spending, while apparel, resale, and gaming set 18–24-year-olds apart.

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