Electronics surpasses home category on Prime Day October 2022
While Home drove the largest share of sales in Amazon’s July Prime Day, Electronics came out on top in the retailer’s October iteration of its sales event, owning 19% of total sales during the event. Toys and games, meanwhile, had the largest lift in sales during the event – driving the greatest increase in sales during October Prime Day 2022 compared to non-Prime Days 2022.
Share of Total Sales by Category, Amazon Prime Day vs. Non-Prime Day
United States, Amazon Prime Day vs. Non-Prime Day 2022
This Prime Day, more than a third of the Home category GMV was generated by the kitchen and dining subcategory. However, the vacuums and floor care subcategory saw the largest lift during Prime Day compared to non-prime days, suggesting that more customers buy vacuums during sales periods on Amazon.
Share of Total Home & Kitchen Sales by Subcategory
United States, Amazon Prime Day vs. Non-Prime Day 2022
Despite Amazon’s acquisition of iRobot in August, the brand wasn’t the top performer in vacuums and floor care in the October 2022 Prime Day. Shark took top spot, a change from the July 2022 Prime Day
Top 5 Brands in Vacuums & Floor Care, Amazon
United States, Amazon, July Prime Day 2022 vs October Prime Day 2022
Sources: Proprietary email receipt data
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