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Mother’s Day 2026 Fragrance Trends: Gift Sets, Premiumization & Retailer Share Shifts

Mother's Day is one of the fragrance industry's most important shopping events, driving significant shifts in retailer performance, gifting behavior, and product demand. Explore the trends that shaped Mother's Day 2026, including fragrance sales growth, retailer share changes, premiumization, and the top SKUs across Sephora, Ulta, Macy's, and more.

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