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May Beauty Recap: Mass vs. Prestige Growth and the Brands on the Rise
A monthly breakdown of beauty industry performance across makeup, skincare, fragrance, and haircare — covering sales growth, mass vs. prestige trends, and the brands gaining the most ground at Sephora, Ulta, and other major retailers.
Mother’s Day 2026 Fragrance Trends: Gift Sets, Premiumization & Retailer Share Shifts
Mother's Day is one of the fragrance industry's most important shopping events, driving significant shifts in retailer performance, gifting behavior, and product demand. Explore the trends that shaped Mother's Day 2026, including fragrance sales growth, retailer share changes, premiumization, and the top SKUs across Sephora, Ulta, Macy's, and more.
Momentum in Beauty: Inside Amazon’s Summer Beauty Event
Explore how Amazon's Summer Beauty Event influenced Beauty market share, shopper behavior, retailer exposure, category performance, and promotional activity across Skincare, Makeup, Hair, and Fragrance.
Which beauty brands are breaking out right now?
New consumer data reveals the beauty brands scaling fastest across Amazon, TikTok Shop, Costco, Sephora, and DTC. See which categories and retail channels are driving breakout momentum.
April 2026 Beauty Recap: Categories, Brands & Product Trends
Explore the latest beauty retail trends across makeup, skincare, fragrance, and haircare in April 2026. This report breaks down category growth, prestige vs. mass performance, emerging brand momentum, and trending product launches across Sephora and Ulta.
Discounts, Demand & Discovery: Sephora & Ulta Spring 2026 Sale Recap
YipitData analyzes Sephora and Ulta’s Spring 2026 sales events to uncover shifts in beauty market share, ecommerce behavior, category trends, top gaining brands, and winning SKUs across makeup, skincare, fragrance, and hair care.
Where Artistry Meets Inclusion: Data Insights From MAC Cosmetics’ Sephora Expansion
MAC’s expansion into Sephora is reshaping the prestige beauty landscape. This report explores early brand performance, customer acquisition trends, top-selling SKUs, and competitive dynamics across makeup categories like foundation and lip.
March 2026 Beauty Recap: Retail Performance, Emerging Brands & Category Trends
A data-driven look at March 2026 beauty trends, including category performance, retailer dynamics, and the brands gaining momentum across makeup, skincare, fragrance, and haircare.
2025 Beauty Industry Report: Retail Trends, Category Growth, and Brand Performance
A comprehensive look at how beauty evolved in 2025, covering retail performance, category growth, brand rankings, and product trends across makeup, skincare, fragrance, and haircare.
February Beauty Recap: Retail Performance and Category Growth Trends
Explore beauty category growth and retail performance in February, including shifts in brand rankings and category mix across Makeup, Skincare, Fragrance, and Haircare.