B2B Software Insights for Private Investors

Gain unique visibility into the software spending of 380+ SMB and Mid-Market companies. Our analysis helps private equity investors identify high-potential acquisition targets, track software category growth, and assess vendor performance.

Maximize Investment Value with Key Insights:

  • Category Trends: Discover growing software categories and emerging opportunities while avoiding declining markets.

  • Company Performance: Evaluate financial health, software spend, ACV, and growth patterns to assess scalability.

  • Vendor Switching: Understand customer churn and switching reasons to identify risks and strategic opportunities.

  • Pricing & Retention: Analyze pricing models, ACV, and retention trends to benchmark and optimize strategies.

Business Applications

Sales: Auto-Dialers, Contact Augmentation, Conversation Intelligence, CRM, Email Engagement, and Rev Ops Intelligence.

Marketing: Email Template Builders, Gift Cards and Rewards, Inbound Conversion, Lead Tracking, Mobile Marketing, Social Media Listening, and Webinar Platforms.

HR: Applicant Tracking Systems, Background Checks, Employee Engagement, Interview Scheduling, HRIS, Payroll, Talent Development, Talent Outsourcing, and Time Tracking.

Finance: AP Automation, Equity Management, ERP, Expense Management, and Tax.

Categories We Currently Cover

Infrastructure

Software Development: Bug Tracking, CI/CD, and Product Analytics.

Security: Confidentiality, Endpoint Security, Identity and Access Management, and Password Managers.

IT Infrastructure: Application Performance, Cloud Platforms, Data Platforms, Enterprise Monitoring, ETL Tools, Event Stream, and iPaaS.

Artificial Intelligence

AI: AI Chatbots, AI Writing Assistants, Voice Recognition, and Text to Speech.