Your source of truth for category and customer home improvement insights

Make smarter business decisions with visibility on your custom market share by brand, retailer, or vertical with 7-10 days lag

We solve the problems you struggle with most

  • Navigating multiple sources of truth

    As new datasets become available with varying levels of accuracy, quality and compliance adherence.

  • Managing and funding multiple vendors

    With each specialized data vendor only contributing to a fraction of the full picture.

  • Syncing multiple nuanced data types

    Stitching together sources of partial truth to tell a cohesive story to your organization.

  • Preventing misuse across data sets

    Educating users on which data sources to use to answer which business questions.

A single source of truth for 500+ clients

Our proprietary approach combines various data sources (physical/email receipt, credit card, web-scraped, etc) with predictive modeling to give you the most accurate and granular read on market performance with only 7-10 days lag.

From Insight to Action

Learn how Walmart is enabling their teams to make data-driven decisions.

Questions we answer

Grow your business through data-driven decisions

  • Market Share

    Contextualize your performance with sales data by competitor brand in your categories across your key retailers (incl Amazon, Home Depot, and Lowe’s)

  • Shopper Insights

    Better anticipate customer needs by understanding their purchasing patterns, including share of wallet, loyalty, frequency, cross-purchasing analysis and more

  • Pros Insights

    Exclusive Pro’s insights on category trends and behavior diagnostic using our proprietary panel of 40k active builders

Helpful Resources

  • Can Home Depot’s big-ticket firewall keep Amazon at bay?

    Economic factors have curtailed spending on big ticket items, impacting big box home improvement retailers. Is Amazon taking advantage of the downturn?

    Read report

  • Home Improvement Pros Report

    As DIY spend cools, top home improvement retailers are shifting focus towards the increasingly important Pros consumer base. How are Pros purchasing patterns evolving?

    Read report

  • YipitData Blog

    Keep a pulse on the most disruptive topics in home improvement. Subscribe to our blog to get up-to-date insights delivered directly to your inbox.

    Visit blog

“YipitData, one of the major credit card data providers, recently published their publicly available first quarter Home Goods Market Share Index for the United States, which shows us in the number one position with ongoing share capture for several quarters.”

- 1Q23 Wayfair Earnings

Niraj Shah

CEO, Wayfair