Why Ashley Furniture sales continue to decline in 1Q23

Shopper Insights
Written By Guest User

Ashley Furniture has faced a challenging start to 2023. Despite experiencing positive GMV growth throughout 2021, the story has been quite different for 2022 and 1Q23. GMV has declined for the fifth consecutive quarter, falling 21% in 1Q23 YoY.

GMV & YoY Growth, Ashley Furniture
United States | Online + Offline Sales | 1Q 2021 - 1Q 2023

So, what's causing this decline in sales for Ashley Furniture? Our data shows that Ashley Furniture customers are shifting their spending away from the retailer and toward other home retailers, such as Wayfair, HomeGoods, and Pottery Barn. HomeGoods has increased its wallet share* of Ashley Furniture customers YoY from 6% in 1Q21 to 8% in 1Q23.

Wallet Share, Ashley Furniture customers
United States | Online + Offline Sales | 1Q 2021- 1Q 2023

For more home goods pure player insights, check out YipitData’s recently published 1Q23 Home Goods Market Share Index.

Sources: Transaction Data

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