2Q23 Grills Market Share Performance
The grills market is a dynamic industry, with consumer preferences constantly altering the competitive landscape. In 2Q23, the grills market experienced a few noteworthy trends, including Weber and Blackstone competing for market share, the dominance of gas grills, and the surging popularity of flat top grills and outdoor griddles.
2Q23 Top Grill Brands by Market Share
United States | Online and B&M Sales at Top Retailers | 2Q23 vs 2Q22
Includes sales at Ace Hardware, Amazon, Costco, Home Depot, Lowes, Menards, Target, Tractor Supply, True Value, Walmart
Though Weber has long been the reigning champion in the grills market in spring and summer months, Blackstone has been steadily gaining ground. In 2Q23, Blackstone accounted for an impressive 16.13% of sales, marking a 2.45 pp increase compared to the previous year. Nexgrill also made notable gains in 2Q23, growing a strong 1.89 pp year over year. Conversely, Pit Boss share decelerated at the fastest rate, losing -2.41 pp in market share.
Are changing consumer preferences for grill type playing a role in market share shifts? When it comes to grill type, gas grills continue to be the top choice among consumers. Gas grills accounted for over 50% of all grill sales at major retailers in 2Q23, though growth remained flat year over year.
Share of Sales by Grill Type
United States | Online and B&M Sales at Top Retailers | Jan 2021 - Jun 2023
Includes sales at Ace Hardware, Amazon, Costco, Home Depot, Lowes, Menards, Target, Tractor Supply, True Value, Walmart
Flat top grills & outdoor griddles also continue to see a surge in popularity, stealing share from pellet and charcoal grills. Since 4Q22, sales of flat top grills and outdoor griddles have either surpassed or nearly matched those of charcoal grills, indicating a shift in consumer preferences towards alternative grilling methods.
Interested in exploring key drivers behind grill brands’ market share gains like pricing and basket composition? Connect with our team.
Sources: In-Store Receipt Data, Proprietary Email Receipt Data, Webscraped Data
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