The Growing Influence of Home Improvement Pros
In the aftermath of the Covid-19 pandemic, the home improvement landscape has undergone a transformative shift as seen in YipitData’s new Home Improvement Pros report. As consumer demand for DIY projects slows, retailers like Home Depot, Lowe’s, and Ace Hardware are strategically redirecting focus on an emerging consumer base - home improvement professionals.
Pros (professional contractors and tradespeople), are a cornerstone of the home improvement industry. This consumer base spends ~8.8x DIYers ($6700/yr on average), they are highly sought-after by retailers. In the last year, more than 65% of all Pros orders included 2 or more categories.
What categories are Pros spending on and how is it impacting industry growth?
About 40% of the average Pros wallet goes to building materials & paint. Building materials include a wide range of products including roofing, insulation, drywall, lumber, and decking.
YTD 2023, Pros have increased their spend on paint by 14% vs last year, while spend on building materials has been flat.
Interested in custom Pros insights for your business?
