The Leading Ridesharing Insights Provider
Understand the U.S. ridesharing industry with metrics on pricing, booked rides volume, active riders, market share, and user-level productivity & behavior, all segmented by metro and ride categories
How are ride volumes and market share affected when prices are raised in a particular metro?
Get insights on published and booked unit level metrics such as unit pricing and volume to better understand price elasticity of ridesharing demand
Receive additional data such as:
Published and booked pricing by metro, ride type, and line-item (e.g., per mile rate, service fee, base fare, etc.)
Average trip length (miles / minutes) by category
How loyal are riders to each platform and how does user behavior shift as rider cohorts age?
With a view into when a rider takes their initial trip, monitor rider cohorts to determine how ride frequency changes over time
Receive additional data point such as:
Cohorts: total charges, rides per rider, past behavior and metro breakdown
Periodic research on user behavior dynamics
Is Lyft taking share from Uber in the U.S.? In which ride category is Uber growing the fastest?
Monitor U.S. market share across metros and ride-types, allowing investors to see at the city-level how top companies are competing
Additional data points such as:
Rides and total charges growth by region
Cross-platform overlap
Published and booked unit fares
Which company is driving volume share gains through discounts?
Monitor discounting rates by company and by market
Additional data points such as:
Discounts as a percentage of total fares
Percentage of rides with a discount
Average discount percentage (on rides that include discounts)
