Which Restaurant is Winning in Your State?
With third party food orders up 4% since Q4 of last year, it's clear that third party platforms are only growing in popularity. This past quarter, DoorDash remained the most dominant food delivery service in every state, with the exception of New York, Connecticut, and Florida, where Uber Eats had slightly greater market share. When looking at cuisine popularity, burgers reigned supreme in all states with the exception of South Dakota, where Mexican food made up 22% of total orders.
So, it's not surprising that when examining which quick service restaurant (QSR) had the highest percentage of third party delivery orders in Q1, McDonald’s was the most prevalent choice in 47 states. In North Dakota, McDonald’s made up over 15% of all third party orders in the state. Chick-Fil-A was the only close competitor, with the largest percentage of total orders in South Carolina, Alabama and Georgia.
When analyzing the merchants that experienced the highest growth in order volume, additional popular fast-food chains reached the number one spot in different states. The map below shows the QSR chain with the most quarterly growth from Q4 of last year to Q1 of 2022 in each state.
Jack in the Box, Dunkin’ Donuts, and Jersey Mikes were the fastest growing companies in 4 states each, more than any other restaurant. Some merchants' orders increased in certain regions, such as Noodles & Co gaining popularity in the Midwest and KFC’s orders growing in the Southwest. The largest change in total orders was for Jamba Juice, with a 1110% increase in quarter over quarter orders in California. In Indiana and Illinois, Midwestern chain Portillos drastically increased in popularity, with order volumes growing over 100% in both states. Do you see your hometown favorite on the list?
If you’d like to learn more about the latest trends in the restaurant industry visit yipitdata.com to connect with our team of analysts. YipitData is the premier provider of data-driven insights to investment funds and corporations.
