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Market Share Ariane Turley Market Share Ariane Turley

How IKEA Grew Sales in a Challenging Home Goods Market

The home goods industry has faced significant challenges over the past few years, and the trend continues into 2023. Total home goods GMV declined 9% in 1Q23 compared to the same period last year. Despite the challenges faced by the industry, IKEA has managed to maintain positive sales growth in 1Q23, with sales increasing by 9% YoY.

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