While Taco Bell drove a short-term increase in orders by re-releasing its Mexican Pizza, long-term sales dropped as the retailer ran out of ingredients. YipitData’s latest blog post explores the rise and fall of the Mexican Pizza.

Prime Day is without a doubt one of ecommerce’s biggest sale events of the year. Over the course of two days, Prime members have access to significant discounts on many items across categories such as kitchen, decor, bath and bedding. While the ecommerce giant didn’t reveal total sales, our insights from this year’s Prime Day dive deep into brand share and categories that have seen significant growth or decline since last year.

The home category won big during 2020 and 2021, with both multi-category generalists and home-focused retailers reporting record sales. Looking at the top 30 pure-play furniture retailers, YipitData found consistent year-over-year GMV growth during the period. However, in both March and April 2022, year-over-year GMV has declined in the category.

Wayfair remains the dominant pure player in the home category. However, the retailer’s market share has dipped since the height of the pandemic, from over 30% in April 2020 to about 20% in April 2022. At the same time, Pottery Barn and HomeGoods saw the highest YoY growth in market share in Q1 2022 at 1% and 0.6%, respectively.

On Tuesday, May 17th, Grubhub ran a promotion promising customers in the New York City area a “free lunch”. While Grubhub managed to win over the lunch crowd for the day, was their promotional strategy really successful at creating a long lasting impact on consumer behavior?

Amazon leads the pack as both the largest retailer in home GMV and the only retailer that continues to win GMV growth in the category in YipitData’s Home Index. As late as April 2022, for example, Amazon’s GMV grew 5.8% year-over-year while retailers like Walmart and Target declined.

Don’t let their low prices and heavy discounts fool you. The market share for discount retailers like HomeGoods and Big Lots is anything but small. In the 1Q 2022 YipitData Home Goods Market Share Index, Big Lots ranked #5 with a 6.67% of market share and HomeGoods came in at #3 with a market share of 8.08%. Although both retailers are close in ranking, their performances from the start of the pandemic to present-day differ.

The Home Goods Retail space exploded during the pandemic with an increase in consumer demand for home office furniture and other home goods. YipitData analysts recently dove deep into the Home Goods market, looking at the top 30 pure players to share out 3 key takeaways on market share, average order frequency, and customer retention.

Over the past couple years, Taco Bell has aggressively invested in their digital presence. In 2020, the brand launched its new “Taco Bell Rewards” loyalty program promising “all the perks” and allowing users to earn 250 points for every $25 spent in their app.

Way Day 2022 is Wayfair’s version of Amazon’s Prime Day. It’s the retailer’s biggest sale event of the year, and an opportunity for consumers to snag great deals on home furnishings, including kitchen appliances, outdoor furniture, and bathroom accessories.

In the modern world, consumers know what they want and when they want it. As consumers quickly become more comfortable with ordering food on third-party (3P) delivery platforms, what players are gaining the most traction and how?

The Coronavirus pandemic led to a sharp increase in demand for home goods via online retailers - demand that has continued to exist across major home goods retailers. Between Q1 2020 and Q1 2022, Amazon saw an 84% increase in GMV in the home category - the most of any retailer. Overstock saw the second highest growth, with GMV increasing 55% between Q1 2022 and Q1 2020.