Halfway through 2022, YipitData is once again looking at the market dynamics in the third-party delivery space. DoorDash continues to be the primary leader in the third-party delivery space, and has continued to grow through 2Q22. Smaller cities such as Memphis and Sacramento have experienced massive growth in total third-party sales in 2Q22.

In YipitData’s 2Q22 Home Goods Index: Pure Players, Wayfair, Home Goods, and Big Lots had the largest home goods market share among pure players. However, despite inflation, higher-priced brands saw the largest growth in market share.

Average order values (AOV) have increased across all top 10 retailers in YipitData’s 2Q22 Home Goods Index: Pure Players, with the exception of Ikea. Restoration Hardware, for example, saw a 47% increase in average order value between H1 2020 and H1 2022. The brand’s AOV is now over $1,200.

In YipitData’s 2Q22 Home Goods Market Share Index: Pure Players, Wayfair continued to have the largest market share at 14.41%. However, the retailer is ceding dominance – down 1.04ppt in total share YoY – as omnichannel retailers grow and consumers return to store.

Amazon grew its market share 4.70 ppts YoY in 2Q22. Despite last year's Prime Day occurring in June (2Q21) and this year's in July (3Q22), almost all home goods subcategories had positive year-over-year growth, highlighting Amazon’s continued strength in the home goods retail industry. However, performance varied by category.

While Taco Bell drove a short-term increase in orders by re-releasing its Mexican Pizza, long-term sales dropped as the retailer ran out of ingredients. YipitData’s latest blog post explores the rise and fall of the Mexican Pizza.

Prime Day is without a doubt one of ecommerce’s biggest sale events of the year. Over the course of two days, Prime members have access to significant discounts on many items across categories such as kitchen, decor, bath and bedding. While the ecommerce giant didn’t reveal total sales, our insights from this year’s Prime Day dive deep into brand share and categories that have seen significant growth or decline since last year.

The home category won big during 2020 and 2021, with both multi-category generalists and home-focused retailers reporting record sales. Looking at the top 30 pure-play furniture retailers, YipitData found consistent year-over-year GMV growth during the period. However, in both March and April 2022, year-over-year GMV has declined in the category.

Wayfair remains the dominant pure player in the home category. However, the retailer’s market share has dipped since the height of the pandemic, from over 30% in April 2020 to about 20% in April 2022. At the same time, Pottery Barn and HomeGoods saw the highest YoY growth in market share in Q1 2022 at 1% and 0.6%, respectively.

On Tuesday, May 17th, Grubhub ran a promotion promising customers in the New York City area a “free lunch”. While Grubhub managed to win over the lunch crowd for the day, was their promotional strategy really successful at creating a long lasting impact on consumer behavior?

Amazon leads the pack as both the largest retailer in home GMV and the only retailer that continues to win GMV growth in the category in YipitData’s Home Index. As late as April 2022, for example, Amazon’s GMV grew 5.8% year-over-year while retailers like Walmart and Target declined.

Don’t let their low prices and heavy discounts fool you. The market share for discount retailers like HomeGoods and Big Lots is anything but small. In the 1Q 2022 YipitData Home Goods Market Share Index, Big Lots ranked #5 with a 6.67% of market share and HomeGoods came in at #3 with a market share of 8.08%. Although both retailers are close in ranking, their performances from the start of the pandemic to present-day differ.