YipitData Blog

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Building & Lumber 2Q23 Sales Channel Trends

With the increasing popularity of online shopping, the building and lumber sectors have witnessed surges in e-commerce adoption. While online sales have undoubtedly increased in the post-pandemic era, how big of a threat does e-commerce pose to physical retailers in a space traditionally dominated by B&M players?

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Share of Category Requirement by Channel in Bathroom Renovation

Across top omni-channel brands in bathroom renovation, most players see consistent performance across B&M and online. However, two brands stand out as dominant only in a single channel: Everbilt is a top player only in-store, and Home Decorators Collection is a top player only online. These brands – both Home Depot private labels – taking the lead in GMV emphasizes Home Depot’s dominance in the bathroom renovation category.

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