YipitData Blog
Our analysts take a deeper dive into topics of interest within the market's most disruptive sectors. Subscribe to our blog to get the most up-to-date insights delivered to your inbox.
State of the Pure Play Home Goods Industry
The Home Goods Retail space exploded during the pandemic with an increase in consumer demand for home office furniture and other home goods. YipitData analysts recently dove deep into the Home Goods market, looking at the top 30 pure players to share out 3 key takeaways on market share, average order frequency, and customer retention.
Taco Bell’s Customer Acquisition Tactics
Over the past couple years, Taco Bell has aggressively invested in their digital presence. In 2020, the brand launched its new “Taco Bell Rewards” loyalty program promising “all the perks” and allowing users to earn 250 points for every $25 spent in their app.
3 Takeaways From Shifting Dynamics in Third-Party Delivery Platforms
In the modern world, consumers know what they want and when they want it. As consumers quickly become more comfortable with ordering food on third-party (3P) delivery platforms, what players are gaining the most traction and how?
No Dips for the Food Delivery Sector
An in depth analysis on the state of food delivery on DoorDash, Grubhub, Seamless, Postmates and Uber Eats, breaking down the performance of leading restaurant brands on third-party platforms. The report features a deep dive into Pizza Hut’s 1Q22 resurgence after initially struggling to claim share on food delivery apps.
Chasing the Lunch Crowd
Cities come alive at lunchtime. Like clockwork, people pour out from their office buildings and into the streets searching for a bite to eat. This regular metropolitan cadence screeched to halt at the onset of the Covid-19 pandemic.
Propelling Pizza Sales with Third-Party Platforms
Over the past 2 years, we’ve seen a shift in the dynamic between some of Pizza’s biggest national players. We’re seeing Pizza Hut lose significant share over 2021 while Papa John’s has gained momentum.
Who’s Winning in Late Night?
Most restaurant sales happen during Lunch or Dinner but ~11% of sales in 2021 took place after dinner (a larger share than breakfast sales). We call these sales that take place between 9pm-5am, “Late Night” sales and it has seen steady growth over the past 2 years.
Evolving Offer Strategies on Third-Party Food Delivery Platforms
In a highly competitive space, like delivery through third-party platforms, it is difficult to convert potential customers where they are spoiled for choice. To reel these customers in, merchants often bet on discounts or offers to be the deciding factor.