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Market Share, Shopper Insights Ariane Turley Market Share, Shopper Insights Ariane Turley

A Tale of Two Retailers: Big Lots and HomeGoods’ retail market dominance

Don’t let their low prices and heavy discounts fool you. The market share for discount retailers like HomeGoods and Big Lots is anything but small. In the 1Q 2022 YipitData Home Goods Market Share Index, Big Lots ranked #5 with a 6.67% of market share and HomeGoods came in at #3 with a market share of 8.08%. Although both retailers are close in ranking, their performances from the start of the pandemic to present-day differ.

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Shopper Insights YipitData for Companies Shopper Insights YipitData for Companies

Who’s Winning in Late Night?

Most restaurant sales happen during Lunch or Dinner but ~11% of sales in 2021 took place after dinner (a larger share than breakfast sales). We call these sales that take place between 9pm-5am, “Late Night” sales and it has seen steady growth over the past 2 years.

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