Pro spending has bolstered home improvement retailers but new challenges have emerged. Economic headwinds and a dip in enthusiasm for home renovations are prompting a strategic pivot from major retailers. Discover how the industry is adapting.

During the pandemic, home improvement projects surged. However, consumer behaviors have since recalibrated - while GMV sales growth has slowed to 2-3% in 1H23 vs 23.5% in 2021, the industry’s outlook still remains positive with 1H23 amassing an impressive $220 billion in sales. Learn more about how the home improvement industry is evolving.

The pandemic grew spending in home improvement significantly, however consumer behavior has since recalibrated. Explore the dynamics of the $220 billion home improvement market, with visibility on industry trends and growth by channel, retailer and subcategory.

Today's bathroom renovation consumers are focused on specific areas and opt for targeted improvements rather than comprehensive overhauls. What are customers of top performing subcategories also purchasing across the industry?

In April, retail giant Bed Bath & Beyond (BBBY) filed for bankruptcy after steady declines in sales since the pandemic. In 2Q23 alone, the former industry leader lost 3 pp of market share YoY. So, which home goods retailers stand to gain the most from BBBY’s losses?

Across top omni-channel brands in bathroom renovation, most players see consistent performance across B&M and online. However, two brands stand out as dominant only in a single channel: Everbilt is a top player only in-store, and Home Decorators Collection is a top player only online. These brands – both Home Depot private labels – taking the lead in GMV emphasizes Home Depot’s dominance in the bathroom renovation category.

Beauty leads all other product categories in H1 2023 sales growth. Beauty retail sales at generalist retailers have experienced double-digit growth for the past 4 years, with Amazon dominating Walmart and Target in Beauty sales. How are Kohl’s and Target using partnerships to bet big on Beauty?

When it comes to the Soil & Fertilizer market, Scotts Miracle-Gro is the clear leader. Despite being a fragmented market, they have continued to grow their lead, currently at ~60% market share.

Ashley Furniture has faced a challenging start to 2023. Despite experiencing positive GMV growth throughout 2021, the story has been quite different for 2022 and 1Q23. GMV has declined for the fifth consecutive quarter, falling 21% in 1Q23 YoY.

In YipitData’s 4Q22 Home Goods Market Share Index, the home goods industry faced a challenging year in 2022, experiencing negative YoY sales growth every quarter, ranging between -7% to -5%.

Understanding the brands and subcategories that are winning on the largest retail marketplace are more important than ever. YipitData’s Home Goods Brand Dynamics on Amazon report explores this competitive landscape.

While pure players’ home goods sales have decreased 10% YoY from October 2021 to October 2022, average order values (AOV) have been rising, suggested price hikes.