Ashley Furniture has faced a challenging start to 2023. Despite experiencing positive GMV growth throughout 2021, the story has been quite different for 2022 and 1Q23. GMV has declined for the fifth consecutive quarter, falling 21% in 1Q23 YoY.

The home goods industry has faced significant challenges over the past few years, and the trend continues into 2023. Total home goods GMV declined 9% in 1Q23 compared to the same period last year. Despite the challenges faced by the industry, IKEA has managed to maintain positive sales growth in 1Q23, with sales increasing by 9% YoY.

The appliance market is dominated by a handful of players, with Samsung, LG, Whirlpool, and General Electric comprising most of the market for key categories like refrigerators, ranges and range hoods, and washers & dryers.

La-Z-Boy has had record setting sales with gross merchandise volume (GMV) in 4Q22 reaching almost $950 million and GMV growth at 47% Y/Y.

In YipitData’s 4Q22 Home Goods Market Share Index, the home goods industry faced a challenging year in 2022, experiencing negative YoY sales growth every quarter, ranging between -7% to -5%.

Zinus is the largest furniture brand on Amazon, with over $480M in sales between January 2022 and October 2022, accounting for 6% of total furniture sales on the retailer.

Understanding the brands and subcategories that are winning on the largest retail marketplace are more important than ever. YipitData’s Home Goods Brand Dynamics on Amazon report explores this competitive landscape.

While pure players’ home goods sales have decreased 10% YoY from October 2021 to October 2022, average order values (AOV) have been rising, suggested price hikes.

Amid inflation, average order values (AOV) for pure players in the home market have increased over the year.

Dive into the 2022 market dynamics of home goods purists and multi-category mass retailers, looking at market share performance of top retailers, the effects of inflation on home goods spending, and the impact of third-party marketplaces to home goods brands.

Small and medium sized businesses – classified as restaurants that did not rank in the top 400 by total order volume – made up 44% of the total third party market share in October 2022.

Amid inflation, average order values (AOV) for pure players in the home market have increased over the year.