In the aftermath of the pandemic, consumer demand for DIY projects slowed and retailers redirected focus on home improvement professionals. In what categories are Pros spending and what is the resulting impact on the industry?

C5 is the five days spanning Thanksgiving to Cyber Monday - and is the largest selling period in the US. In 2023 Amazon outsold Walmart by 7x and Target by nearly 17x. Find out what categories are driving their record breaking selling season.

Using one of our 40 datasets, we’ve created an index to track owner’s equivalent rent (OER).

Pro spending has bolstered home improvement retailers but new challenges have emerged. Economic headwinds and a dip in enthusiasm for home renovations are prompting a strategic pivot from major retailers. Discover how the industry is adapting.

In early November, Amazon announced it’s Black Friday Event - the first time the online retail giant has joined in on steep Black Friday savings. However, what’s Amazon’s motivation for participating in Black Friday and how might this impact home improvement retailers like Home Depot and Lowe’s?