The home improvement industry is at a crossroads, shaped by a digital landscape that continues to grow exponentially - as of 1H24, online sales now account for 37% of the industry's total market share.

Despite economic challenges, the home improvement industry has displayed strong resilience, driven by sustained consumer interest in renovation and DIY projects. However, consumer preferences continue to shift, as more shoppings choose to make purchases online and at smaller retailers. Take an exclusive look at the key consumer trends driving the performance of today’s home improvement market.

Using one of our 40 datasets, we’ve created an index to track owner’s equivalent rent (OER).