YipitData’s 1Q24 Home Goods Market Share Index: Pure Players, is a quarterly index that ranks the top 30 home goods pure play retailers in the United States. It provides top industry takeaways from 1Q24, in addition to a spotlight on Living Spaces strong GMV growth.

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In the vast and varied world of home improvement, paint has always held a place of prominence. Home Depot has been a longstanding leader in the category with paint ranking as the retailers #5 largest product category at $4B in sales.

However, Home Depot has experienced competitive pressures from rivals like Lowe's and Sherwin-Williams, resulting in a 2pp loss of market share over the past two years.

How are competitive dynamics evolving the paint industry?

The home improvement industry is at a crossroads, shaped by a digital landscape that continues to grow exponentially - as of 1H24, online sales now account for 37% of the industry's total market share.