YipitData Blog

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Market Share Ariane Turley Market Share Ariane Turley

Amazon ‘Home’ category sees largest boost in sales on Prime Day 2022

Prime Day is without a doubt one of ecommerce’s biggest sale events of the year. Over the course of two days, Prime members have access to significant discounts on many items across categories such as kitchen, decor, bath and bedding. While the ecommerce giant didn’t reveal total sales, our insights from this year’s Prime Day dive deep into brand share and categories that have seen significant growth or decline since last year.

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Market Share, Shopper Insights Ariane Turley Market Share, Shopper Insights Ariane Turley

A Tale of Two Retailers: Big Lots and HomeGoods’ retail market dominance

Don’t let their low prices and heavy discounts fool you. The market share for discount retailers like HomeGoods and Big Lots is anything but small. In the 1Q 2022 YipitData Home Goods Market Share Index, Big Lots ranked #5 with a 6.67% of market share and HomeGoods came in at #3 with a market share of 8.08%. Although both retailers are close in ranking, their performances from the start of the pandemic to present-day differ.

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Market Share Ariane Turley Market Share Ariane Turley

Way Day 2022 - Wayfair’s YoY Performance

Way Day 2022 is Wayfair’s version of Amazon’s Prime Day. It’s the retailer’s biggest sale event of the year, and an opportunity for consumers to snag great deals on home furnishings, including kitchen appliances, outdoor furniture, and bathroom accessories.

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Market Share Ariane Turley Market Share Ariane Turley

Home Goods Demand: Will It Sustain?

The Coronavirus pandemic led to a sharp increase in demand for home goods via online retailers - demand that has continued to exist across major home goods retailers. Between Q1 2020 and Q1 2022, Amazon saw an 84% increase in GMV in the home category - the most of any retailer. Overstock saw the second highest growth, with GMV increasing 55% between Q1 2022 and Q1 2020.

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Market Share YipitData for Companies Market Share YipitData for Companies

Which Restaurant is Winning in Your State?

With third party food orders up 4% since Q4 of last year, it's clear that third party platforms are only growing in popularity. This past quarter, DoorDash remained the most dominant food delivery service in every state, with the exception of New York, Connecticut, and Florida, where Uber Eats had slightly greater market share.

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