On Tuesday, May 17th, Grubhub ran a promotion promising customers in the New York City area a “free lunch”. While Grubhub managed to win over the lunch crowd for the day, was their promotional strategy really successful at creating a long lasting impact on consumer behavior?

Amazon leads the pack as both the largest retailer in home GMV and the only retailer that continues to win GMV growth in the category in YipitData’s Home Index. As late as April 2022, for example, Amazon’s GMV grew 5.8% year-over-year while retailers like Walmart and Target declined.

Don’t let their low prices and heavy discounts fool you. The market share for discount retailers like HomeGoods and Big Lots is anything but small. In the 1Q 2022 YipitData Home Goods Market Share Index, Big Lots ranked #5 with a 6.67% of market share and HomeGoods came in at #3 with a market share of 8.08%. Although both retailers are close in ranking, their performances from the start of the pandemic to present-day differ.

The Home Goods Retail space exploded during the pandemic with an increase in consumer demand for home office furniture and other home goods. YipitData analysts recently dove deep into the Home Goods market, looking at the top 30 pure players to share out 3 key takeaways on market share, average order frequency, and customer retention.

Over the past couple years, Taco Bell has aggressively invested in their digital presence. In 2020, the brand launched its new “Taco Bell Rewards” loyalty program promising “all the perks” and allowing users to earn 250 points for every $25 spent in their app.

Way Day 2022 is Wayfair’s version of Amazon’s Prime Day. It’s the retailer’s biggest sale event of the year, and an opportunity for consumers to snag great deals on home furnishings, including kitchen appliances, outdoor furniture, and bathroom accessories.

In the modern world, consumers know what they want and when they want it. As consumers quickly become more comfortable with ordering food on third-party (3P) delivery platforms, what players are gaining the most traction and how?

The Coronavirus pandemic led to a sharp increase in demand for home goods via online retailers - demand that has continued to exist across major home goods retailers. Between Q1 2020 and Q1 2022, Amazon saw an 84% increase in GMV in the home category - the most of any retailer. Overstock saw the second highest growth, with GMV increasing 55% between Q1 2022 and Q1 2020.

With third party food orders up 4% since Q4 of last year, it's clear that third party platforms are only growing in popularity. This past quarter, DoorDash remained the most dominant food delivery service in every state, with the exception of New York, Connecticut, and Florida, where Uber Eats had slightly greater market share.

An in depth analysis on the state of food delivery on DoorDash, Grubhub, Seamless, Postmates and Uber Eats, breaking down the performance of leading restaurant brands on third-party platforms. The report features a deep dive into Pizza Hut’s 1Q22 resurgence after initially struggling to claim share on food delivery apps.

Cities come alive at lunchtime. Like clockwork, people pour out from their office buildings and into the streets searching for a bite to eat. This regular metropolitan cadence screeched to halt at the onset of the Covid-19 pandemic.

Over the past 2 years, we’ve seen a shift in the dynamic between some of Pizza’s biggest national players. We’re seeing Pizza Hut lose significant share over 2021 while Papa John’s has gained momentum.