Casual dining has faced inflationary headwinds in 2022 and, in turn, has struggled.

While DTC retailers were able to capitalize on consumers shopping at home in the pandemic – with DTC sales growth peaking in early 2021 at 120% – the category has since slowed. In 2022, DTC sales growth is slower than non-DTC sales growth.

While home drove the largest share of sales in Amazon’s July Prime Day, electronics surpassed home in the retailer’s October iteration of its sales event, owning 19% of total sales during the event.

Despite rocky market conditions in 2022, wholesale club retailers have driven sustained YoY growth between 10% to 22% over the past 18 months. Costco leads the wholesale retailer pack, with both its online and offline sales outpacing peers BJ’s and Sam’s Club.

As inflation hikes up the prices of raw food ingredients for restaurants, eating out is getting more expensive for consumers.

Home Depot dominates the home improvement category, with a third of market share in online and offline sales. Behind Home Depot are Amazon, Lowes, and Walmart with about 15% to 20% GMV share each. 

Amazon significantly outpaces peers like Walmart and Target in online home office GMV: the retailer’s online sales are more than double all their closest competitors combined. However, other big box and furniture pure players have grown their sales in the category over the course of the pandemic. From 2Q20 to 3Q22, Target, for example, surpassed Wayfair in online office furniture sales and grew to a GMV share of 14%.

Halfway through 2022, YipitData is once again looking at the market dynamics in the third-party delivery space. DoorDash continues to be the primary leader in the third-party delivery space, and has continued to grow through 2Q22. Smaller cities such as Memphis and Sacramento have experienced massive growth in total third-party sales in 2Q22.

In YipitData’s 2Q22 Home Goods Index: Pure Players, Wayfair, Home Goods, and Big Lots had the largest home goods market share among pure players. However, despite inflation, higher-priced brands saw the largest growth in market share.

Average order values (AOV) have increased across all top 10 retailers in YipitData’s 2Q22 Home Goods Index: Pure Players, with the exception of Ikea. Restoration Hardware, for example, saw a 47% increase in average order value between H1 2020 and H1 2022. The brand’s AOV is now over $1,200.

In YipitData’s 2Q22 Home Goods Market Share Index: Pure Players, Wayfair continued to have the largest market share at 14.41%. However, the retailer is ceding dominance – down 1.04ppt in total share YoY – as omnichannel retailers grow and consumers return to store.

Amazon grew its market share 4.70 ppts YoY in 2Q22. Despite last year's Prime Day occurring in June (2Q21) and this year's in July (3Q22), almost all home goods subcategories had positive year-over-year growth, highlighting Amazon’s continued strength in the home goods retail industry. However, performance varied by category.