YipitData Blog
Our analysts take a deeper dive into topics of interest within the market's most disruptive sectors. Subscribe to our blog to get the most up-to-date insights delivered to your inbox. 
The Rise of Receipt Data Analysis: Secret to a Competitive Edge
Understanding market dynamics and consumer behavior is vital for businesses to make informed decisions and stay competitive. Here’s our top 5 reasons why receipt data can unlock valuable business intelligence.
Loyal Customers Help Scotts Miracle-Gro Maintain their Market Lead
When it comes to the Soil & Fertilizer market, Scotts Miracle-Gro is the clear leader. Despite being a fragmented market, they have continued to grow their lead, currently at ~60% market share.
How Ryobi Became the Top Brand in Outdoor Power Equipment
The Outdoor Power Equipment market is extremely competitive, with over 250 brands vying for market share. Despite this, Ryobi has managed to come out on top, holding onto ~20% market share for the past two years.
Why Ashley Furniture sales continue to decline in 1Q23
Ashley Furniture has faced a challenging start to 2023. Despite experiencing positive GMV growth throughout 2021, the story has been quite different for 2022 and 1Q23. GMV has declined for the fifth consecutive quarter, falling 21% in 1Q23 YoY.
How IKEA Grew Sales in a Challenging Home Goods Market
The home goods industry has faced significant challenges over the past few years, and the trend continues into 2023. Total home goods GMV declined 9% in 1Q23 compared to the same period last year. Despite the challenges faced by the industry, IKEA has managed to maintain positive sales growth in 1Q23, with sales increasing by 9% YoY.
Top appliance brands to watch in 2023
The appliance market is dominated by a handful of players, with Samsung, LG, Whirlpool, and General Electric comprising most of the market for key categories like refrigerators, ranges and range hoods, and washers & dryers.
La-Z-Boy grows GMV across all consumer age groups
La-Z-Boy has had record setting sales with gross merchandise volume (GMV) in 4Q22 reaching almost $950 million and GMV growth at 47% Y/Y.
Ashley Furniture GMV declines as customer spending shifts towards Wayfair
In YipitData’s 4Q22 Home Goods Market Share Index, the home goods industry faced a challenging year in 2022, experiencing negative YoY sales growth every quarter, ranging between -7% to -5%.
The home brands and subcategories winning on Amazon
Zinus is the largest furniture brand on Amazon, with over $480M in sales between January 2022 and October 2022, accounting for 6% of total furniture sales on the retailer.
Home Goods Brand Dynamics on Amazon
Understanding the brands and subcategories that are winning on the largest retail marketplace are more important than ever. YipitData’s Home Goods Brand Dynamics on Amazon report explores this competitive landscape.
How inflation has affected the home goods market
While pure players’ home goods sales have decreased 10% YoY from October 2021 to October 2022, average order values (AOV) have been rising, suggested price hikes.
Consumers spend more per order at home goods pure players than mass retailers
Amid inflation, average order values (AOV) for pure players in the home market have increased over the year.