YipitData’s 4Q23 Home Goods Market Share Index: Pure Players, is a quarterly index that ranks the top 30 home goods pure play retailers in the United States. It provides top industry takeaways from 4Q23, in addition to the a spotlight on key drivers behind HomeGoods and HomeSense's positive market performance.

In the aftermath of the pandemic, consumer demand for DIY projects slowed and retailers redirected focus on home improvement professionals. In what categories are Pros spending and what is the resulting impact on the industry?

C5 is the five days spanning Thanksgiving to Cyber Monday - and is the largest selling period in the US. In 2023 Amazon outsold Walmart by 7x and Target by nearly 17x. Find out what categories are driving their record breaking selling season.

Pro spending has bolstered home improvement retailers but new challenges have emerged. Economic headwinds and a dip in enthusiasm for home renovations are prompting a strategic pivot from major retailers. Discover how the industry is adapting.

In early November, Amazon announced it’s Black Friday Event - the first time the online retail giant has joined in on steep Black Friday savings. However, what’s Amazon’s motivation for participating in Black Friday and how might this impact home improvement retailers like Home Depot and Lowe’s?

During the pandemic, home improvement projects surged. However, consumer behaviors have since recalibrated - while GMV sales growth has slowed to 2-3% in 1H23 vs 23.5% in 2021, the industry’s outlook still remains positive with 1H23 amassing an impressive $220 billion in sales. Learn more about how the home improvement industry is evolving.

Deep dive on Home Depot and Lowe’s performance in the concrete industry, focusing on two brands that stand out in sales volume: Quikrete and Sakrete. With nearly identical average selling prices, how do these brands differentiate themselves in order to win at shelf?

As the building and lumber industry evolves in a post-pandemic era, examining underlying subcategory trends is more important than ever. Unpack which subcategories are contributing the most to category growth in this blog.

The tools industry has undergone subtle but notable shifts in consumer spending preferences post-pandemic, giving rise to interesting trends within hand tools, power tools, and power tool accessories. Learn more about top trends in the tools industry.

At popular home improvement retailers Home Depot, Lowe's, and Amazon, three brands dominate the Toilet and Bidet subcategory: Kohler, Glacier Bay, and American Standard. How are these brands using pricing strategy to maintain dominance in the industry?